The hottest newspaper industry must reinvent itsel

The newspaper industry must reshape itself to win the future

it is a self revolution for the newspaper industry to send the content originally published only on paper to the e-reader and move towards the goal of eventually changing the carrier. At a time of rapid development of new media and drastic changes in the communication pattern, China's publishing industry can only cope with the impact of foreign electronic readers by considering and making decisions from a macro strategic perspective, abandoning the tactics of decentralization caused by their own operations, cooperating together, integrating resources, and attacking together

recently, two major newspaper groups in Shanghai have announced their transformation to digital reading. A joint Hanwang Technology linked some newspapers and periodicals under the group on Hanwang e-book, pushing China's two long-standing newspapers, Wen Wei Po and Xinmin Evening News, onto a new carrier. Another company, together with Xinhua media and EDIO, integrated resources and launched Yimo reader, so that readers can read the core content of four newspapers on the digital platform

new carriers point the way for the newspaper industry to innovate

at the time of the rapid development of new media and the drastic changes in the communication pattern, the newspaper industry, which has gone through more than 400 years, is actively exploring the road of innovation. Although there is a lot of bad mouthing about newspapers, and some old name newspapers are indeed faltering, and even in trouble, everyone knows that the core of newspaper is news (), and paper is only a carrier. Even if newspapers or paper newspapers decline and weaken, the public still needs news, and paper can be replaced with a new carrier; The professional ability of journalists is still needed and valued by the society, and their work will remain busy and important. Their mission will never change: to provide the public with fresh, credible, objective and authoritative, and to act as content providers

in the digital age, communication channels, receiving terminals and reading methods have undergone drastic changes. Especially with the popularity of 3G and 4G wireless networks, mobile electronic reading is getting better, and portable electronic reading devices based on wireless broadband are springing up. Due to the rapid progress of technology, the continuous expansion of market scale and the gradual clarity of business model, the new carrier of electronic reading is expected to develop beyond normal in the next few years. This poses unprecedented threats, severe challenges and opportunities to the traditional newspaper industry

the average start-up time of English-speaking national enterprises under Wenhui Xinmin United newspaper group is within 5 working days. The newspaper Shanghai is the first newspaper in Asia to launch Amazon Kindle e-reader, which is distributed at zero cost in Europe and the United States. At present, among the more than 100 newspapers available for download and reading on Amazon, Shanghai ranks firmly in the top 30 in terms of circulation. In addition, the Xinmin client of Apple iPhone, the World Expo English information (World Expo 2010) client and the BlackBerry Expo plug-in have achieved the landing of content in intelligence. Jiefang newspaper group has been tracking the development of e-readers for many years, and has made many explorations in the new communication forms and contents based on readers. Newspaper groups all over the country have also tried and made progress in this regard

the newspaper industry must reshape itself to win the future

the newspaper industry will send the content originally published only on paper to e-readers and move towards the goal of eventually changing the carrier. It can be described as a self revolution and a strategic shift. Sulzberger Jr., publisher of the New York Times, once told college students that this industry is in the process of large-scale transformation, and we must reshape ourselves. He pointed out that we are trying to transform a shipping company into an airline. Their businesses are the same, both for the safe carriage of passengers over long distances, but their cost structures and business methods are different, and their business content has also changed. This metaphor is quite vivid. In the process of transforming a shipping company into an airline, the newspaper industry will inevitably undergo the double innovation and test of production and operation chain reconstruction. In fact, it is not necessarily clear water and the reengineering of the acquisition and editing process. Fundamentally, it is necessary to give full play to its unique advantages accumulated for a long time, innovate and forge ahead at the same time, do a good job in production and supply, and choose appropriate and reliable partners, We will actively and orderly convert our carrier from paper to e-reader in order to win our future young readers