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Newspaper printing industry is hit by iPad and kindle handheld devices

for the industry, the economic situation in the digital field is relatively obvious, and handheld digital devices have sounded the death knell for the old business model. According to preliminary analysis, it is estimated that onemillion iPads and kindles will be sold on Sunday; The influx of portable technology is expected to accelerate the decline of print newspapers, which have already sold out, adding pressure to the traditional business model that supported many newspapers in the United States in the past

preparing for the arrival of handheld digital devices, publishers seized the opportunity of breakthrough; This can be traced back to 1912, when publishers agreed not to produce newspapers on Christmas day and crossed that day out of the date. On December 25, for the first time in its 190 year history, the Sunday Times published a newspaper with only an electronic version. The newspaper adopted a consistent price setting and distributed the product in the hope of attracting readers seeking digital reading

the publication of Boxing Day (the first working day after Christmas) has also become a necessary work for people like the guardian to ensure that few users of the new Kindle e-book and IPA waste plastic recycling plant read the electronic version. As a result, such a quiet time for the industry has become a decisive moment to show new achievements. At this time, an industry that had been shamed and objectively evaluated by the eavesdropping scandal was facing a crisis of life and death

fifty years ago, the two state-run daily mirror and daily express sold more than 4million newspapers respectively; Today, the best-selling sun has sold 2.6 million copies. In the past year alone, the print sales of large newspapers fell by 10%, while the sales of small newspapers fell by 5%. After the news of the world stopped printing in July, the sales of 600000 went away

the impact of the decline in print sales has become a driving force for e-reading users. We can see that newspapers such as the daily mail can win 5million individual users a day, compared with 2million sales of their printed editions. However, it is not easy to form a revenue consistent with it. Last year, the daily mail earned 16million pounds from its website; Its total revenue across the sector was £ 608million

some professional newspapers and periodicals, such as the financial times, are coping with this change healthily. The newspaper has 260000 electronic subscribers, an increase of 40% this year. On the other hand, 337000 people bought printed matter, and such sales fell by 12%. E-subscribers pay 180 pounds a year, while newspapers priced at 2.50 pounds a week on magazine stands are still profitable

John ridding, the administrative manager of the financial times, who launched 1000 new energy vehicles in each city for demonstration and operation, said that if customers have no requirements, 0% of the revenue of the newspaper 3 comes from electronic sales, and in two to three years, the share of electronic readers and their revenue will exceed that of printing business. Generally speaking, the number of electronic users registered in a week is five to ten times that of a year ago. At that time, the newspaper was looking forward to the future beyond the printing industry

however, other newspapers and periodicals are still under pressure. Regional local newspapers have been particularly hard hit, with 31 newspapers closed this year. Most of these closed newspapers are free newspapers distributed in Yeovil, Scarborough and Harlow. Newspapers that have paid a historic price are frequently staggered: after sales fell as low as 6500 copies, the Liverpool daily post will become a weekly issue in the new year. However, its station will be updated in time. Birmingham and bath have also embarked on the same path in recent years, and the pre tax profit of Johnston press, which owns the Scotsman and the Yorkshire Post, fell from 131.5 million pounds five years ago to 16million pounds last year

since 2009, Roger parry, who is in charge of Johnston press, believes that it has been several years since Craigslist and Google began to take away classified advertisements from local newspapers. Now, the banquet dominated by the newspaper industry has ended. He said: I think the future belongs to local multimedia companies; They aim to register 50% of the families in their region through some form of subscription, which happens in Scandinavia. For, it will need to change from a printer to a multimedia librarian. Local people will create more content, and the national trade union will resent it, but this is also an unalterable fact

Jeremy Hunt, the British Secretary of state for culture, wants to issue licenses to local television stations in 20 cities, which gives local media a new way to reach audiences; Although some TV stations, such as Witney TV in Oxfordshire, have made a start by providing local videos on a daily basis

state media also have pressure; When judge leveson investigated the standards of the entire British media, although the tabloids have been severely criticized, especially in the events of people like Hugh Grant and Steve Coogan, the mass media are still in a clear business situation. The national newspapers "Daily Mirror" and "Sunday Mirror" under Trinity mirror group, as well as the newspapers that set a record in Scotland, will earn about 70million pounds this year; Although, they earned 86million pounds in the previous year. The Daily Mail's profit margin fluctuated around 10%

the challenge of the mass printing industry is to retain print sales, but the financial pressure elsewhere is very serious. The three traditional newspapers, the independent, the times and the guardian, all have losses in the field of five newspapers competing for 1.3 million print buyers. Their readers also seem to be more willing to turn to electronic products, which leaves newspapers with no choice but to accept new forms of reporting, such as live blogs, and disseminate them in Digital Center products such as Facebook

the guardian may earn £ 40million in its large number of free digital products, but some of them come from its dating stations. The times has embarked on a low-cost subscription model, which has attracted 111000 subscribers; However, compared with the differential budget between the electronic universal testing machine and the hydraulic universal testing machine estimated at 100million pounds, the business generated only 1.1 million pounds of revenue a year

Paul zwillenberg of Boston Consulting Group said that non entertainment newspapers will have to cut their clothes because the pool of revenue and profit is smaller. But he admitted that by using different business models, they can improve the chances of success. Although, it turned out to be the business model of an industry: the printed products sold on the newsstand were torn into different types of digital product companies

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