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With the transformation of the newspaper industry, the printing of the newspaper industry is getting colder (I)

the report on the development of China's newspaper industry (2005) points out that China's newspaper industry is facing major strategic transformation, the circulation expansion model is facing challenges, the new volume is transferred to regional sub central cities, and the urban newspaper is showing a "fragmented" development trend. All these have put forward new topics for newspaper printing

newspaper printing exists because of the newspaper industry. The rapid development of the newspaper industry has also created the development of newspaper printing. The expansion of the number of pages and circulation has directly formed an effective demand for newspaper printing, giving a strong impetus to the development of newspaper printing. But in the new century, the newspaper industry, as a traditional media, in the increasingly information-based today, not only needs to deal with the changes of the industry itself, but also must face up to the new challenges from the outside world. The competition of various new media methods and the modernization of people's lifestyle are shaking the inherent survival foundation of the newspaper industry. The change of the inherent image of the traditional media in the competition of the newspaper industry, the transformation to a new comprehensive media, and the various dilemmas faced by the traditional newspaper media all make the printing crisis of the newspaper industry frequent

the traditional newspaper industry shows a crisis

the information society has entered a new era. With the profound impact of the information technology revolution on the human communication environment, various emerging media are increasingly showing an aggressive trend. With the penetration of Internet into people's life and the acceleration of the pace of life, the development prospect of traditional newspaper industry is not optimistic. The diversification of people's means of obtaining information is prompting the newspaper industry to face profound strategic transformation

in the United States, where the newspaper industry is developed, the newspaper industry in the United States is currently facing a severe situation of poor advertising revenue, increased costs and a continuous decline in circulation. Recently, we have been seeing news about the development of the U.S. newspaper industry. The well-known U.S. newspaper giants such as the Los Angeles Times and Wall Street have successively cut jobs, which is a prelude to the plight of the U.S. newspaper industry. The internationally renowned Goldman Sachs consulting company reported that the advertising revenue of the U.S. newspaper industry in the third quarter (last year) increased by only 1.7% over the same period in 2004, which was the worst performance in recent years, which is definitely not a good signal

China has integrated into the global economic tide, and the plight of the traditional newspaper industry has also shown signs in China. The trend of slower growth of advertising revenue has also emerged, and the advertising revenue of many large newspapers has declined in 2005. Weak circulation growth, reader loss, fierce competition and other factors have also plagued the development of China's newspaper industry. The report on the development of China's newspaper industry (2005) issued by the Press Department of the General Administration of publication in mid-2005 pointed out that China's newspaper industry is facing a major strategic transformation, and the development model of the newspaper industry, which is mainly represented by the expansion of circulation, is facing challenges

it should be said that no newspaper today has not been impacted by the Internet. There are more hidden dangers affecting the growth of the newspaper industry, among which the rapid popularization of broadband is an important one. Broadband users in China have seen rapid growth in recent years, and it is expected that two-thirds of households in the United States will be connected to broadband by 2010. This influence will not only be the way of obtaining information, but also the change of purchase mode. The domestic shopping mode of Alibaba and other stations has penetrated into the lives of many young people. The maturity of new and safe payment modes such as Alipay and the gradual improvement of payment laws and regulations have made mutual contact more and more profoundly affect people's purchase methods, which will be a problem that newspaper advertisers have to consider. Where users are, advertisements will be there, and readers will invest in Internet, Restore the normal test state (if you tell the customer at 3 o'clock, of course, you will follow up.

the more important crisis of the newspaper industry still appears in the change of readers. Many young people do not read newspapers has become a headache and worry for all newspaper industries in the world. Young people are often keen to obtain information from websites and are more likely to accept new consumption methods such as payment and shopping. According to foreign statistics, the proportion of people under the age of 40 reading newspapers has decreased significantly compared with 10 years ago , the conventional products of the newspaper industry have been unable to adapt to their lifestyle

traditional newspaper publishing and printing will use a lot of paper, and newspaper industry is one of the most expensive industries in all media forms. The increase of paper cost has become more and more noticeable. On the one hand, the cost is increasing, on the other hand, the advertising revenue is decreasing, and the newspaper industry is facing a crisis

newspaper printing has felt cold

from the appearance, the main reason for the weakening of the competitiveness of the newspaper industry is the form of printed paper media of newspapers. In today's information age, the disadvantages of the newspaper industry in the competition with other media have emerged. Today, the disadvantages of traditional paper media mainly include: poor timeliness, too complex printing links in the newspaper industry; Materialized newspapers cost a lot and consume a lot of natural resources; High cost of issuance and insufficient timeliness of issuance; Information capacity is restricted by the number and cost of pages, and so on. This is also the main source of the threat faced by the newspaper industry today. This puts more and more pressure on newspaper printing. From a long-term point of view, newspaper printing will still develop, but the expectation that the growth of printing circulation will slow down is certainly not good news for newspaper printing

forming technology of wide sheet, strip and foil; Isostatic pressing processing technology for large tungsten and molybdenum shaped parts; Efficient and clean separation of zirconium and hafnium and precision casting and rolling processing technology of zirconium alloy clad tubes; Preparation technology of ultra-fine grained/Ultra coarse grained high-performance cemented carbide products; Technology to reduce pollution and energy consumption in rare earth purification process; Manufacturing technology of rare earth permanent magnets; The next 35 years, such as the preparation and utilization technology of rare earth materials in the high-tech field, will be the transition stage from the traditional newspaper industry to the new newspaper industry. The newspaper industry needs to change from resource consumption growth driven by investment to content innovation growth driven by technology; From the traditional paper media based on paper to the "digital newspaper" based on original content and information value-added services. The diversification of newspaper information transmission methods will reduce the newspaper industry's dependence on newspaper printing, and the expectation of newspaper printing investment will be restrained to a certain extent. Many newspaper managers have realized that the quality of readers is the key to the future development of the newspaper industry. The transformation of the development mode of the newspaper industry from quantitative to content innovation will greatly inhibit the expansion and growth of the total printing volume of the newspaper industry

the total size of China's newspaper industry also needs special attention. In the three cyclical growth since 1990, the trend of globalization is very obvious. China's publishing scale has ranked first in the world for five consecutive years, and has become an undisputed world publishing power. In the future growth, the base is getting larger and larger, which will pull down the annual growth rate. The newspaper printing industry should no longer expect to repeat the good time when the total printing volume increased by 20% annually

the development of evening newspapers in central cities is an important force driving the growth of newspaper publishing industry in recent years. It is the main force of the self financing market and advertising market, which are the most concerned about the reduction of the volume of manufacturing units by 20%. It is also one of the key factors driving the development of newspaper printing in recent years. It accounts for a high proportion of the total printing volume, and some printing plants even exceed two-thirds. In the future, the sluggish growth of the printing volume of urban evening newspapers will also drag down the development of the newspaper printing industry

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